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1985年，为了挽救濒临倒闭的青岛电冰箱厂，新上任的厂长凌敏（石凉 饰）前往德国科隆引进德国先进生产线。由于资金紧张和德方对中方的不信任，德国人提出验厂并且提前了验厂时间，如果不合格签订的合同就会自动失效。凌敏带领全厂职工加班加点通过了德方的检验，终于赢得了合同。挑战刚刚开始，为了提高员工的质量意识，凌敏带头砸毁了七十六台不合格冰箱。这一举动深深震撼了对质量问题不以为然的员工，给全体海尔人上了宝贵的一课。由于过硬的质量，海尔变成中国第一品牌。但是凌敏并不满足于现有成绩，他根据对国家形势和政策的正确估计，提出多元化发展战略，建立海尔产业园区。然而，资金的压力和各界的质疑也接踵而来。外资介入能否成功？海尔的命运到底能否掌握在海尔人自己手中呢......
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